Accelerate your sustainability journey with Fellow Future® - an open platform to drive sustainable impact and outcomes for your business. Get access to cutting-edge content, a powerful ecosystem of partners, and a marketplace that helps to reach your sustainability goals. Discover our solutions
Mission & Vision
Accelerating Sustainable Transformation
At Fellow Future, we are driven by a shared vision: to reshape commerce and create a more sustainable world. Our mission is to make sustainable business mainstream. Our innovative impact platform transcends conventional commerce, and transactions, empowering a collective effort towards a better world.
What We Do
Empowering Businesses and Individuals Alike
As an impact platform, we offer an array of features that redefine sustainable commerce. We provide a broad selection of curated services, education, goods, resources, events, and tools - enabling our partners and customers to trade, learn, engage; to collaborate/interact, and achieve sustainability targets.
We leverage partnerships and advanced technologies to drive sustainability and to promote a circular economy. Through innovative algorithms and data analytics, we offer insights and solutions tailored to your needs, supported by integrated tools that optimize efficiency, and that maximizes positive impact.
Our Platform
An Online Catalyst for Change
We are building a network of strategic partners, industry experts, businesses, non-profits, NGOs, academic institutions, government agencies, and local communities. Together, we drive sustainable commerce and foster a brighter future through cross-sector collaboration, innovation, and collective action.
As you enter our platform, imagine yourself stepping onto a fast-moving train. Your presence is much more than a train ride. It's an opportunity to join us in a shared mission, where every single action, interaction, and transaction becomes a meaningful step towards positive change. Our platform encompasses:
Our Journey
Pioneering Sustainable Commerce
Driven to make real impact, Erika Johansson, Ph.D., Founder and CEO, created the concept and built a strong team to make our vision a reality. Inspired by the potential of collective action, we've identified the pressing need to provide better access to sustainable services, and goods, education, resources, and tools, through one platform that bridges the gap between different industries and stakeholders in their efforts to accelerate the transition to a sustainable future.
Since the start, we have aimed to differentiate ourselves from the many marketplaces niched at sustainability, by taking a more holistic, transformative approach, leveraging partnerships, and new technology. Our goal is to amplify the impact of our ecosystem, to unlock the full potential of sustainability. Through thorough research, innovation, iteration, and a long-term viabilty strategy, we have reached this point, where our platform has been launched.
Our Leadership Team
Driving Sustainable Innovation Forward
Our leadership team embodies our commitment to sustainability, innovation, circularity, and global impact. From how we build our platform and network, to how we serve our customers, and help our partners thrive - each member plays a vital role in advancing our mission. With HQ in Gothenburg, and with team members in Stockholm and Malmö, we are rooted in Sweden's most entrepreneurial and forward-thinking cities, ready to create impact and value together.
Funding & Backing
Fueling Our Mission
Fellow Future is built with funding and backed by key organizations and institutions such as Greentech Europe by Village Capital, The Swedish Innovation Agency Vinnova, Founder Institute Accelerator, Region Västra Götaland, Founders Loft Incubator, Almi Business Partner, Drivhuset & Njordnest by Vistaprint, Circular Business Camp (CIBIP). This has provided us with the knowledge and resources needed to launch, begin to expand, and to maximize our impact.
There is a clear and pressing need for platforms like Fellow Future to address the global challenges we face. With the support from numerous Founding partners (50+), industry experts, businesses, and non-profits from Sweden and beyond, we have cultivated a diverse community sharing our vision. And we've just begun! Through strategic partnerships/initiatives, we aim to strengthen our global presence and maximize our positive impact in key markets.
What's Next?
Our Future Plans Unveiled
In our next development step, we will integrate more features and advanced tech that drive innovation and enable a circular economy. From sustainable supply chains and transactions, to AI-driven industry insights and customer support, partner matchmaking, carbon offsettng, validation/certification, and solutions for resource optimization, we will harness the power of technology to revolutionize sustainable commerce. As we expand, we invite you to join us.
Stay updated on our progress, opportunities, and insights into the future of sustainable commerce by signing up for a free user account today. Explore our partner program designed to foster collaborations and amplify the impact of sustainability initiatives across industries. In 2024, we are launching our book: Commerce for a Better World: Shaping the Future of Sustainable Business, focusing on strategies and insights for sustainable commerce. Don't miss out!
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